Looking for the mouse – Today’s 4 year olds have grown up immersed in the interactivity of today’s media. They don’t remember sitting calmly watching “Gilligan’s Island” and they do know that media that is targeted at you but doesn’t include you isn’t worth sitting still for.

Clay Shirky gave a speech at the Web 2.0 conference in April of 2008 about interactive media.

Hours spent watching TV every year in the U.S. – Two hundred billion. We in the U.S. spend 100 million hours per weekend watching just the ads.

What could we accomplish if we applied even half of those hours to productive purposes? Let’s begin by looking for the mouse.

  • Clay Shirky is an adjunct professor at NYU who studies social media and is the author of “Here Comes Everybody” – a book about organizing without organizations. He is on the web at shirky.com and blogs here.

    Review a discussion of Shirky’s speech at the blog making light

    Watch the video of the entire 15-minute talk:

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