"Eye On The World"
Facebook – 2009 Demographics
The fastest accelerating & growing segment on Facebook is the
35-54 Year Olds.
The iStrategists & Peter Corbett over at iStrategy Labs have released their latest granular examination of Facebook’s demographics. (Download 2009 Facebook Demographics and Statistics as an Excel spreadsheet)
The iStrategists’s Top Insights:
1) The 35-54 year old demo is growing fastest, with a 276.4% growth rate in over the approximate 6 months since we last produced this report
2) The 55+ demo is not far behind with a 194.3% growth rate
3) The 25-34 year population on Facebook is doubling every 6 months
4) For those interested in advertising alcohol on Facebook, there are 27,912,480 users 21+, representing 66.3% of all users
5) Miami is the fastest growing metropolitan area (88.5%) and Atlanta (6.4%) is the slowest
6) There are more females (55.7%) than males (42.2%) on Facebook – 2.2% are of unknown gender.
7) The largest demographic concentration remains the college crowd of 18-24 year olds (40.8%) which is down from (53.8%) six months ago.
Take away? Parents and professionals are rapidly adopting Facebook. Should a marketer be concerned about this shift if they’re focused on youth marketing?
No. Facebook’s ad targeting enables zero waste from an age targeting perspective.
Peter Corbett is the CEO of iStrategyLabs – follow him on Twitter!
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| Print article | This entry was posted by Kent Beatty on May 18, 2009 at 10:30 am, and is filed under Social Media. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site. |
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