"Eye On The World"
Social Media
Steal Eloqua’s Social Media Playbook
Aug 31st
Joe Chernov (Director of Content for Eloqua), blogged recently about giving away the “Eloqua Social Media Playbook”, a 42 page guide to conducting business (and yourself) on the Social Web.
There is something both thrilling and humbling about taking your best work, undressing it of all commercial value, and giving it away for free. But I am beginning to think the thrill outweighs the humility, because for the second time this week, I am giving away a major resource to anyone who wants to repurpose it for his own gain.
Here’s a one page sample:
Get your copy of Eloqua’s Social Media Playbook here.
Joe More >
Global Social Media Check-up – 2010
Aug 30th
Surprise! Only 20% of the Fortune Global 100 Companies are using all four platforms: Twitter, Facebook, YouTube or Blogs
Burson-Marsteller released the results of a global survey of social media use by a sample of the Fortune Global 100 list (29 U.S. companies, 48 European, 20 Asia-Pacific, 3 Latin America) – between Nov 2009 and Jan 2010.
The results are very interesting
Although most of these companies are using at least one of the social media platforms (Twitter, Facebook, YouTube or Blogs), and 70% are using Twitter, almost half do not have a Facebook Fan Page. Only 50% have a YouTube Channel. Only 30% have corporate More >
New Social Media Hub – unveiled by Department of Defense
Jul 25th
Pentagon officials have rolled out a website intended to act as a social-media hub for military personnel. Included are how to guides on getting started with and using Facebook, Twitter and YouTube along with policy guides and memos detailing ways in which troops are allowed to use social media sites.
The overall purpose of this new development according to the website is “to help the DoD community use social media and other internet-based capabilities to share responsibility and effectively, both in official and unofficial capacities.”
DOD Social Media Hub. Thankfully, DOD is facing up to the reality of social media and not keeping it’s More >
The Anti-FaceBook – Diaspora
May 15th
I knew that sooner or later, someone would build a different and prob better social app than FB.
$100K collected via the fundraising platform: KickStarter.com KickStarter Blog (another crowd-funding is IndieGoGo)
From Mashable: NYU Students Raise More than $100,000 to Build Facebook Alternative
Four New York University students have a vision to build Diaspora, “an open source personal web service that will put individuals in control of their data,” or essentially the anti-Facebook.
They started with just a dream and a prayer — that prayer was to raise $10,000 by June 1 so that they could spend the summer making their vision a reality. They reached More >
In the Year 2025: A Future of Social Media
Feb 22nd
At the Consumer Electronics Show (CES) on Jan 7th, 2010, Kodak’s K-Zone filmed a session in front of a live audience on the CES show floor. The sessions explored the origins of social media and speculated on where things may go over the next 5, 10, and 20 years – a future of social media all the way to “in the year 2025”.
Kodak host: Jeff Hayzlett, @JeffreyHayzlett, chief marketing officer, Kodak
Guests include:
More >Jeff Pulver – @jeffpulver – Founder of Vonage and the 140 Conference
Adam Ostrow – @adamostrow – Editor-in-Chief, Mashable.com
Chris Brogan – @chrisbrogan New Marketing Labs and author of “Trust Agents”
Daniel Brusilovsky – @danielbru TechCrunch.com
TweetDeck – Twitter Control Center
Jun 18th
TweetDeck has been my Twitter Control Center for several months and now with Version 0.26 it’s even more powerful:
Newest features:
- Manage Multiple Twitter Accounts – (for you split personality types)
- Sync and Backup – to keep your TweetDeck safe
- Spam button – use this to avoid twitter spam
- iPhone – take all your TweetDeck favorites, groups, columns etc. with you!
Other features:
- Columns -You can display one column or many columns. I typically keep 10 columns open.
Facebook – 2009 Demographics
May 18th
The fastest accelerating & growing segment on Facebook is the
35-54 Year Olds.
The iStrategists & Peter Corbett over at iStrategy Labs have released their latest granular examination of Facebook’s demographics. (Download 2009 Facebook Demographics and Statistics as an Excel spreadsheet)
The iStrategists’s Top Insights:
1) The 35-54 year old demo is growing fastest, with a 276.4% growth rate in over the approximate 6 months since we last produced this report
2) The 55+ demo is not far behind with a 194.3% growth rate
Seesmic Desktop for Twitter – Move Over Tweetdeck
Apr 8th
Seesmic Desktop Launched Today.
This is Twhirl on Steroids!
From Mashable:
The new Seesmic Desktop is a dream application for the frequent status updater, group lover, and social media meme tracker alike, and now includes support for multiple columns that can be rearranged via drag-and-drop, custom and manageable groups, a left navigation bar for managing multiple accounts and searches, and even the ability to snap images via webcam for posting to Twitpic (TwitPic reviews). All of this activity is now conveniently residing within one window.
Dowload: Seesmic
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Twitter Stats – 2008 Demographics
Dec 11th
Ignite Social Media has compiled their 2008 Social Network Analysis Report: Geographic, Demographic and Traffic Data Revealed – the sources are Google Insights and Google Adplanner.
You will find some very interesting insights in these reports which cover 42 different social networks. Presented for your convenience below are the data on twitter (because twitter is my latest obsession.) The graph shows 7 age groups. The age group using twitter most is the 35 – 44 group. The age group using twitter least is the 0 – 17 group, man are they losing out while they text away with their turbo thumbs. The group I’m in represents slightly More >
WWW Becomes WWDatabase
Nov 17th
In the 6,527 days since the Tim Berners-Lee made the first web page we’ve gone from sharing computers to sharing links and now – sharing data with the semantic web:
Kevin Kelly (founder of Wired Magazine) at the Web 2.0 Summit, Nov 5 – 7, 2008, in San Francisco, CA gives his impressionistic view of what he thinks we are all headed towards.
This video starts with a brief review, then at about the 3 minute point – the web as OS.
During the next 6,000 days, we move from Web 2.0 into the Cloud. Information and data all moves into the More >
Social Media Predicted the 2008 Presidential Election
Nov 5th
On March 19, 2008, before the candidates were nominated, Mike Elgan wrote a column entitled “Has Digg Already Picked the President?” suggesting that social networks might be the best predictor of the outcome of the 2008 presidential election. He was right:
“At the time, I conducted an analysis that varied from site to site, and included Digg, MySpace and Facebook, to see which of the candidates the social sites preferred. I also suggested that if social sites ended up accurately predicting who would win, they might be taken seriously by future pundits when guesstimating who is likely to be elected in the More >
Social Media – Username Check Tool
Nov 3rd
Do you lay awake at night worrying about whether you have your username registered with every site that you should? Did someone take your username before you registered it?
This is very handy, see if the new username you’ve dreamed up is available without visiting each site!
Provided by: Jon Sykes
iJustine Dissed by Gawker
Oct 22nd
I first noticed iJustine about 3 months ago. At first I thought she was just a curiosity but since she was kind of geeky I looked a little closer and saw that she has a large audience and has attained a respectable level of success. She creates BUZZ. Her geek videos go viral. She has created her brand. I started following her on twitter 4 weeks ago. I agree with Ian Fawling, “She is exactly what the internet needs to counter balance a testosterone fueled world of tech reporting where the watering holes are packed with two guys for every More >
