"Eye On The World"
Posts tagged FaceBook
Steal Eloqua’s Social Media Playbook
Aug 31st
Joe Chernov (Director of Content for Eloqua), blogged recently about giving away the “Eloqua Social Media Playbook”, a 42 page guide to conducting business (and yourself) on the Social Web.
There is something both thrilling and humbling about taking your best work, undressing it of all commercial value, and giving it away for free. But I am beginning to think the thrill outweighs the humility, because for the second time this week, I am giving away a major resource to anyone who wants to repurpose it for his own gain.
Here’s a one page sample:
Get your copy of Eloqua’s Social Media Playbook here.
Joe More >
Global Social Media Check-up – 2010
Aug 30th
Surprise! Only 20% of the Fortune Global 100 Companies are using all four platforms: Twitter, Facebook, YouTube or Blogs
Burson-Marsteller released the results of a global survey of social media use by a sample of the Fortune Global 100 list (29 U.S. companies, 48 European, 20 Asia-Pacific, 3 Latin America) – between Nov 2009 and Jan 2010.
The results are very interesting
Although most of these companies are using at least one of the social media platforms (Twitter, Facebook, YouTube or Blogs), and 70% are using Twitter, almost half do not have a Facebook Fan Page. Only 50% have a YouTube Channel. Only 30% have corporate More >
How to Use Social Networking Sites to Drive Business
Aug 25th
Advice for small businesses on using social networking sites like Facebook and LinkedIn, and how to integrate these tools into the marketing and recruiting efforts of your company.
Consider this: It wasn’t until 1997 that the Internet reached 50 million users in the United States. Facebook gained over 100 million users in the U.S. from January 2009 to January 2010, marking a 145 percent growth rate within one year, according to research by digital marketing agency iStrategy Labs. If you’re a business owner that hasn’t embraced social media networking as a major component of your success strategy, it’s due time to hop More >
Our Geosocial Universe [Infographic]
Aug 23rd
Jesse Thomas of award-winning creative agency Jess3 has been working through an infographic challenge: trying to accurately depict the size of the key players in the geo / social space and has created a handy visual of the size of the internet’s behemoths—including Skype, Facebook, Yahoo Mail—and new tech companies on the scene like Foursquare and BrightKite. The infographic also includes a visualization of each company’s proportion of users who access the service through a mobile gadget.
Via Gigaom.
Top 10 Social-Networking Sites – July 2010
Aug 21st
It’s Becoming a Facebook World!
About the author: Marketing Charts
MarketingCharts (http://www.MarketingCharts.com) compiles a daily collection of the most interesting media and market research updates. It is written by the staff of Watershed Publishing, which includes the editors of MarketingVOX (http://www.marketingvox.com), Media Buyer Planner (http://www.mediabuyerplanner.com/) and Retailer Daily (http://www.RetailerDaily.com). While these editors receive regular access to proprietary research data from most of the key media-related research firms, no editorial restrictions have been placed on their usage.
Addicted to Social Media? – A Revealing Study
Jul 29th
Retrevo.com did an exceptional report on Social Media use. Their latest Retrevo Gadgetology study asked >> social media users << questions such as:
When, where, and how much time they spend on sites and services like FaceBook and Twitter?
No surprise that many people seem to be obsessed with their social media!
This study portrays two groups: under and over age 25. Take a look at the differences of usage of people under 25. The future generation is all about mobile: The Mobile Generation.
Social Media Around the Clock
The Anti-FaceBook – Diaspora
May 15th
I knew that sooner or later, someone would build a different and prob better social app than FB.
$100K collected via the fundraising platform: KickStarter.com KickStarter Blog (another crowd-funding is IndieGoGo)
From Mashable: NYU Students Raise More than $100,000 to Build Facebook Alternative
Four New York University students have a vision to build Diaspora, “an open source personal web service that will put individuals in control of their data,” or essentially the anti-Facebook.
They started with just a dream and a prayer — that prayer was to raise $10,000 by June 1 so that they could spend the summer making their vision a reality. They reached More >
The Rise of Social Networks
Dec 5th
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This infographic spans the timeline from 1995 up until today. The really large social networks exploded into existence during the 2003 – 2006 period:
What’s next? For one thing: Personal Branding. According to Chad Levitt, parts of the next wave of innovation will revolve around social networks, personal brands, massive amounts of data, collaboration and making senese of it all to create value. Also, expect more internal company social networking.
Infographic courtesy of Chad Levitt at his New Sales Economy Blog
For More >
Facebook – 2009 Demographics
May 18th
The fastest accelerating & growing segment on Facebook is the
35-54 Year Olds.
The iStrategists & Peter Corbett over at iStrategy Labs have released their latest granular examination of Facebook’s demographics. (Download 2009 Facebook Demographics and Statistics as an Excel spreadsheet)
The iStrategists’s Top Insights:
1) The 35-54 year old demo is growing fastest, with a 276.4% growth rate in over the approximate 6 months since we last produced this report
2) The 55+ demo is not far behind with a 194.3% growth rate
Retro Facebook – Relationship Etiquette Rules
Apr 25th
A Facebook Breakup from the 50’s.
This is a Facebook Relationship Story from a world that never was. Enjoy!
Popular Global Social Networks
Aug 26th
We connect, relate, group and network:
Facebook is Number 1 Globally but MySpace is still most popular in the United States. Pingdom.com used Google Insights for Search to compare search volume comparisons across global regions and thereby assess Social Network popularity. They looked at the google data to see where the 12 top social networks are most popular. The social networks in this survey were MySpace, Facebook, Hi5, Friendster, LinkedIn, Orkut, Last.fm, LiveJournal, Xanga, Bebo, Imeem and Twitter. Social networking is obviously global. Interestingly, certain social networks are popular in some countries but not in others. Is this due to marketing, demographics, cultural preferences?
